Thursday, January 28, 2016

#1:Which Comes First, The Producer or The Insurance Leads?

agents marketers - #1:Which Comes First, The Producer or The Insurance Leads?


There is a common theme among insurance agency owners, brokers, executives, agents and producers. They all want to grow their book of business, which invariably translates into an effective insurance lead generation
READ MORE - #1:Which Comes First, The Producer or The Insurance Leads?

#1:How To Manufacture Talent In Your Insurance Agency

agents marketers - #1:How To Manufacture Talent In Your Insurance Agency


One thing I see time and time again, especially in personal lines, is the demand for further education. The independent agency channel does a really good job with product education. There are a variety of courses
READ MORE - #1:How To Manufacture Talent In Your Insurance Agency

#1:Insurance Sales - How to Overcome Objection

agents marketers - #1:Insurance Sales - How to Overcome Objections


When trying to sell insurance (or any product for that matter) overcoming objections is best done before those objections are actually voiced. For example, if you are trying to sell life insurance to a couple, one of
READ MORE - #1:Insurance Sales - How to Overcome Objection

#1:7 Things Your Insurance Agency Must Do in 2013

agents marketers - #1:7 Things Your Insurance Agency Must Do in 2013


The New Year is upon us and it is the best time to implement your marketing plans for the coming year. No doubt you have some goals, but how are you going to get there? By utilizing the 7 items below, you can start
READ MORE - #1:7 Things Your Insurance Agency Must Do in 2013

#1:Tips To Getting The Best Insurance Broker - Pay Less For Your Policy

agents marketers - #1:Tips To Getting The Best Insurance Broker - Pay Less For Your Policy


Your insurance broker is a person that is responsible for helping you make the best decisions in terms of your insurance needs. You want to make sure the broker you choose will help you meet those needs in the
READ MORE - #1:Tips To Getting The Best Insurance Broker - Pay Less For Your Policy

#1:EPublishing, Long Tail Keywords and Insurance Agency Leads

agents marketers - #1:EPublishing, Long Tail Keywords and Insurance Agency Leads


Organic Insurance Agency SEO and ePublishing can offer many agencies a good long term path for in profile insurance agency leads. This is not to negate the importance of video when it comes to web content and
READ MORE - #1:EPublishing, Long Tail Keywords and Insurance Agency Leads

#1:Before You Call an Insurance Agent, Read This!

agents marketers - #1:Before You Call an Insurance Agent, Read This!


If you are looking to buy insurance for the first time or wondering if you have enough coverage to protect your assets, all of a sudden you can find yourself feeling lost or overwhelmed by the vast amount of
READ MORE - #1:Before You Call an Insurance Agent, Read This!

#1:ePublishing Best Practices for Article Performance and Insurance SEO

agents marketers - #1:ePublishing Best Practices for Article Performance and Insurance SEO


Though video offers some great opportunities for insurance agency marketing, ePublsihing should not be overlooked. It's a natural extension of blogging (hopefully your agency has a quality blog), and offers several
READ MORE - #1:ePublishing Best Practices for Article Performance and Insurance SEO

#1:Insurance Brokers: How to Generate Insurance Leads Using Direct Mail

agents marketers - #1:Insurance Brokers: How to Generate Insurance Leads Using Direct Mail


Struggling to generate enough leads in your insurance business?

Need to know how to generate insurance leads?
READ MORE - #1:Insurance Brokers: How to Generate Insurance Leads Using Direct Mail

#1:Reasons Why Insurance Brokers Are Becoming Very Popular

agents marketers - #1:Reasons Why Insurance Brokers Are Becoming Very Popular


In the recent past when anyone mentioned the word "broker" many people tended to shy away, because they knew that this was a person or an organization that was after his or her money, for what seemed to be
READ MORE - #1:Reasons Why Insurance Brokers Are Becoming Very Popular

#1:Insurance Agency Marketing and Insurance Agency Lead Checklist

agents marketers - #1:Insurance Agency Marketing and Insurance Agency Lead Checklist


The days of relying solely on referrals or in person networking as an insurance agency lead generation strategy are coming to a close for many agents and agencies. New economies of scale offered by more
READ MORE - #1:Insurance Agency Marketing and Insurance Agency Lead Checklist

#1:Insurance Agency Emarketing and The Auto Mechanic

agents marketers - #1:Insurance Agency Emarketing and The Auto Mechanic


Insurance Agency Emarketing, if done correctly, can be a superior insurance agency lead generation solution. In many cases, less is more when it comes to eMarketing, governing aggressive eMarketing tendencies when
READ MORE - #1:Insurance Agency Emarketing and The Auto Mechanic

#1:Modern Technology to Secure Insurance Quotes Online

agents marketers - #1:Modern Technology to Secure Insurance Quotes Online


Modern technology today is allowing any interested consumer to seek the right piece of information accurately and quickly on the Internet in a matter of minutes for a better decision. This is the same with
READ MORE - #1:Modern Technology to Secure Insurance Quotes Online

#1:Typical Rental Insurance Quotes

agents marketers - #1:Typical Rental Insurance Quotes


Not every consumer can afford to pay a large sum of money upfront for every item in life. A house is a very large investment and most average consumers cannot pay off its full amount in one payment. Hence, many
READ MORE - #1:Typical Rental Insurance Quotes

#1:The Insurance Agency Elevator Pitch

agents marketers - #1:The Insurance Agency Elevator Pitch


An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within
READ MORE - #1:The Insurance Agency Elevator Pitch

#1:Insurance Agency Web Marketing and the Emarketing Split Test

agents marketers - #1:Insurance Agency Web Marketing and the Emarketing Split Test


When it comes to Insurance Agency Web marketing, the Split Test is an important tool, offering powerful insights into campaign optimization and conversion efficacy. A/B split testing is also used in traditional
READ MORE - #1:Insurance Agency Web Marketing and the Emarketing Split Test

#1:Insurance Agent Website - The Present and the Future of the Insurance Industry

agents marketers - #1:Insurance Agent Website - The Present and the Future of the Insurance Industry


Every industry in the world, be it commerce, education, banking or insurance, has made a foray into the virtual medium. There are two main factors that compel every business to own a website. Firstly, a website
READ MORE - #1:Insurance Agent Website - The Present and the Future of the Insurance Industry

#1:Improving the Claims Management Process to Contain Costs and Boost Customer Satisfaction

agents marketers - #1:Improving the Claims Management Process to Contain Costs and Boost Customer Satisfaction


Studies show that insurers are now spending majority of their dollars on managing and keeping adjusters trained on the most updated claims management practices. Optimal outcomes and containing costs has
READ MORE - #1:Improving the Claims Management Process to Contain Costs and Boost Customer Satisfaction

#1:Prospect Identification Mapping Technology for Insurance Agency Websites

agents marketers - #1:Prospect Identification Mapping Technology for Insurance Agency Websites
Insurance agency marketing is experiencing a paradigm shift, from the old days of pure reference based marketing and face to face networking, toward a more current, digital marketing based plan. This is not to
READ MORE - #1:Prospect Identification Mapping Technology for Insurance Agency Websites

#1:Selling Final Expense by Phone or by Car?

agents marketers - #1:Selling Final Expense by Phone or by Car?
So which direction will you follow? Will you take the traditional route and sell final expense insurance by car through face to face interaction with prospective buyers or will you make your sales by phone?
READ MORE - #1:Selling Final Expense by Phone or by Car?

#1:Building Your Insurance Business

agents marketers - #1:Building Your Insurance Business
It is possible to build a profitable, sustainable Insurance business if you understand the components of building a good business.
READ MORE - #1:Building Your Insurance Business

#1:I Am Ready to Quit Selling Insurance

agents marketers - #1:I Am Ready to Quit Selling Insurance
If you have made a decision to build a career selling insurance products, congratulations. You have made a choice that can positively impact your future, your finances and your family.
READ MORE - #1:I Am Ready to Quit Selling Insurance

#1:Insurance Policies, Do You Get What You Paid For?

agents marketers - #1:Insurance Policies, Do You Get What You Paid For?
These days it is hard to decide what company to purchase your Insurance policy with. There are so many and the ads you see all over television, radio and the Internet can be overwhelming.
READ MORE - #1:Insurance Policies, Do You Get What You Paid For?

#1:A Short List of Techniques You Can Do Right Now To Boost Your Sales! THIS WEEK!

agents marketers - #1:A Short List of Techniques You Can Do Right Now To Boost Your Sales! THIS WEEK!
I hope that you take these tips/rebuttals and use them to your advantage. I also wish you much success in your business ventures. Now about the information you are going to read, I put these tips together so that
READ MORE - #1:A Short List of Techniques You Can Do Right Now To Boost Your Sales! THIS WEEK!

#1:Different Ways In Which Agents Can Generate Consumer Leads

agents marketers - #1:Different Ways In Which Agents Can Generate Consumer Leads
To be a successful agent, its crucial to follow a well thought out strategy that will provide you with quality consumer leads. It is essential to minimize your efforts spent on pursuing cold leads, which in the long run
READ MORE - #1:Different Ways In Which Agents Can Generate Consumer Leads

#1:How to Sell Final Expense Insurance - Tips To Make It Work

agents marketers - #1:How to Sell Final Expense Insurance - Tips To Make It Work
Before you go about selling a final expense insurance, also called burial insurance, you need to understand the product. Study the terms and conditions of the policy and understand its implications on a potential
READ MORE - #1:How to Sell Final Expense Insurance - Tips To Make It Work

#1:The Secrets of Insurance Agent Lead Companies: They Do Produce Good Leads, Just Not Enough

agents marketers - #1:The Secrets of Insurance Agent Lead Companies: They Do Produce Good Leads, Just Not Enough
We've all been through the same frustration with lead companies. Let's see if this sounds familiar: They promise you real time leads, most give you free leads to start with--and no matter how much you grill the
READ MORE - #1:The Secrets of Insurance Agent Lead Companies: They Do Produce Good Leads, Just Not Enough

#1:All About Buying Final Expense Life Insurance Leads

agents marketers - #1:All About Buying Final Expense Life Insurance Leads
As an insurance agent dealing with final expense life insurance, one of the most important tasks you perform is to find potential clients. There are several ways you can follow to find productive final expense life
READ MORE - #1:All About Buying Final Expense Life Insurance Leads

#1:An Overview of Telemarketed Health Insurance Leads

agents marketers - #1:An Overview of Telemarketed Health Insurance Leads
It is important to make health plans earlier, as we do not know what would happen the next moment. If you are late in making any kind of health plan payment or if you are late in paying one, you are prone to lose the
READ MORE - #1:An Overview of Telemarketed Health Insurance Leads

#1:Aged Health Insurance Leads - Fast and Easy to Get

agents marketers - #1:Aged Health Insurance Leads - Fast and Easy to Get
With the entry of the commission method into the health insurance industry due to health improvement, health insurance agents require every benefit they can obtain to try to boost their monthly salary. Locating insurance
READ MORE - #1:Aged Health Insurance Leads - Fast and Easy to Get

#1:Generating Medicare Supplement Insurance Leads

agents marketers - #1:Generating Medicare Supplement Insurance Leads
Medicare supplement plans are crucial insurance products that can help patients to save hundreds of dollars each year in medical expenses. There are a lot of people in the United States who are unaware of the many
READ MORE - #1:Generating Medicare Supplement Insurance Leads

#1:Tips for Agents to Generate Free Health Insurance Leads

agents marketers - #1:Tips for Agents to Generate Free Health Insurance Leads
If you are an agent, you can easily generate health insurance leads if you remain consistently connected to people. An essential feature of developing a long list of quality leads is asking for a referral and expanding
READ MORE - #1:Tips for Agents to Generate Free Health Insurance Leads

#1:Effective Tips to Generate Convertible Final Expense Insurance Leads

agents marketers - #1:Effective Tips to Generate Convertible Final Expense Insurance Leads
Ironically, death is expensive in today's world. Funeral costs run in excess of $10,000.  Realizing the financial burden that funerals lay on family members, people prefer to pay their burial costs during their lifetime by
READ MORE - #1:Effective Tips to Generate Convertible Final Expense Insurance Leads

#1:Insurance Agency Websites and Responsive or Adaptive Web Design

agents marketers - #1:Insurance Agency Websites and Responsive or Adaptive Web Design
An insurance agency website is an extremely important aspect of agency and broker image, branding, sales and marketing. It's often the first opportunity for agents to convey their professionalism and present or
READ MORE - #1:Insurance Agency Websites and Responsive or Adaptive Web Design

#1:Insurance Agency Social Media Marketing Basics

agents marketers - #1:Insurance Agency Social Media Marketing Basics
A successful Insurance Agency Social Media Marketing Strategy can begin simply enough by creating or leveraging quality content. Start with a relevant (to your target market) blog, quote, video, news release,
READ MORE - #1:Insurance Agency Social Media Marketing Basics

#1:Keys to Change and Growth

agents marketers - #1:Keys to Change and Growth
Everyone resists change, that's probably normal. The only person who likes change is a wet baby!

There are a number of keys to acknowledging and accepting change. And while we will most likely not hit all
READ MORE - #1:Keys to Change and Growth

#1:Top Six Insurance Misconceptions To Watch Out For

agents marketers - #1:Top Six Insurance Misconceptions To Watch Out For
Have you been thinking about getting insured? If so, you need to be careful while choosing an agency. One of the biggest mistakes people make is to find out about insurance from unofficial sources. Because of this,
READ MORE - #1:Top Six Insurance Misconceptions To Watch Out For

#1:Three Fundamental Rationales Behind Indemnity

agents marketers - #1:Three Fundamental Rationales Behind Indemnity
When venturing into a new investment, it is only right for you to have a few questions. This is the case with insurance as well. Getting insured is not as complicated as it looks. There are very few basic aspects that are
READ MORE - #1:Three Fundamental Rationales Behind Indemnity

#1:Leveraging eCollateral For Insurance Agency Marketing and Insurance Agency Leads

agents marketers - #1:Leveraging eCollateral For Insurance Agency Marketing and Insurance Agency Leads
What is eCollateral, and why is it an important aspect of insurance agency marketing in general and insurance agency leads specifically? Let's begin with a definition of eCollateral. Marketing collateral is the collection of
READ MORE - #1:Leveraging eCollateral For Insurance Agency Marketing and Insurance Agency Leads

#1:Effective Insurance Agency Telemarketing Scripts And Appointment Setting - Best Practices

agents marketers - #1:Effective Insurance Agency Telemarketing Scripts And Appointment Setting - Best Practices
An effective insurance agency telemarketing script is one of the key components in a successful insurance agency lead generation initiative. There are, however, many other important elements to be added to ensure
READ MORE - #1:Effective Insurance Agency Telemarketing Scripts And Appointment Setting - Best Practices

#1:Insurance Agency Websites, Microsites, Minisites and Landing Pages

agents marketers - #1:Insurance Agency Websites, Microsites, Minisites and Landing Pages
Everyone knows what an insurance agency website is, but more granular insurance agency web marketing terms such as microsites, minisites,  landing pages and squeeze pages may be somewhat of a mystery to
READ MORE - #1:Insurance Agency Websites, Microsites, Minisites and Landing Pages

#1:The Federal Government Has Redrawn Flood Maps All Over the US - Insurance Marketing

agents marketers - #1:The Federal Government Has Redrawn Flood Maps All Over the US - Insurance Marketing
The other day, I sat down for dinner with a couple that had an insurance agency in Hawaii. We got on the topic of living on the beach and the threats of Tsunamis and Hurricanes. They of course offered flood
READ MORE - #1:The Federal Government Has Redrawn Flood Maps All Over the US - Insurance Marketing

#1:Insurance Agency Websites, Microsites, Minisites and Landing Pages

agents marketers - #1:Insurance Agency Websites, Microsites, Minisites and Landing Pages
Everyone knows what an insurance agency website is, but more granular insurance agency web marketing terms such as microsites, minisites,  landing pages and squeeze pages may be somewhat of a mystery to
READ MORE - #1:Insurance Agency Websites, Microsites, Minisites and Landing Pages

#1:Tips for Using the Internet to Find Final Expense Insurance Leads

agents marketers - #1:Tips for Using the Internet to Find Final Expense Insurance Leads
If you are an agent looking to sell final expense policies, you need to adopt multiple approaches to find potential clients. The internet is a very fruitful resource to find final expense insurance leads. Here are some
READ MORE - #1:Tips for Using the Internet to Find Final Expense Insurance Leads

#1:How Payment Protection Insurance Compensation Benefits People?

agents marketers - #1:How Payment Protection Insurance Compensation Benefits People?
Payment Protection Insurance (PPI) also termed as loan repayment insurance, loan protection or credit insurance is a loan or debt that you can get from an insurance company in case of any incident, loss of job or
READ MORE - #1:How Payment Protection Insurance Compensation Benefits People?

#1:The Difference Between Insurance Brokers and Captive Agents

agents marketers - #1:The Difference Between Insurance Brokers and Captive Agents
Very few people take joy in the certainty of death. This also goes for the idea that an accidental death could occur at anytime. If there are individuals who rely on you and your earnings, nevertheless, it is one of those
READ MORE - #1:The Difference Between Insurance Brokers and Captive Agents

#1:The Role of an Independent Insurance Agent

agents marketers - #1:The Role of an Independent Insurance Agent
As an independent insurance agent, your focus is serving your client - helping them find the insurance policy that fits their lifestyle, needs and budget best. In order to do so, you must listen and understand your client.
READ MORE - #1:The Role of an Independent Insurance Agent

#1:How to Get and Close More Sales

agents marketers - #1:How to Get and Close More Sales
To be an effective salesperson you need to be able to get in front of people, share your product and help people meet their needs by possessing what you have to sell. Don't make the mistake of thinking that you
READ MORE - #1:How to Get and Close More Sales

#1:Insurance Agency Marketing - Continual Refinements and Pizza

agents marketers - #1:Insurance Agency Marketing - Continual Refinements and Pizza
After a long day at Universal Studios, we entered the security gate of our Marriott hotel. The gate required that we insert a key for entry. Below the key slot, was a simple reminder. Pizza Hut room delivery, dial
READ MORE - #1:Insurance Agency Marketing - Continual Refinements and Pizza

#1:The First 5 Goals of a Successful Business

agents marketers - #1:The First 5 Goals of a Successful Business
1. Make a Profit

  If we're not doing this, we don't yet have a business.
  We simply have a hobby, and idea or a distraction.
READ MORE - #1:The First 5 Goals of a Successful Business

#1:Common Mistakes in Selling Disability Insurance

agents marketers - #1:Common Mistakes in Selling Disability Insurance
If you sell disability insurance, you have an important job-convince your clients to protect themselves and their families financially in case a severe injury renders them unable to work. This insurance sounds like
READ MORE - #1:Common Mistakes in Selling Disability Insurance

#1:3 Step Formula to Writing Your USP

agents marketers - #1:3 Step Formula to Writing Your USP
There is an easy 3 step formula, and this is something that we are going to do. This is a formula, that was created by a member of GKIC named John Carlton. And this is an easy way to be able to create a USP.
READ MORE - #1:3 Step Formula to Writing Your USP

#1:5 Reasons to Change Your Marketing Strategy

agents marketers - #1:5 Reasons to Change Your Marketing Strategy
All business owners' get comfortable doing the things that we have to and sometimes we don't stop and think "what can I do better" or "what can I do differently". This article "5 Reasons to Change Your Marketing
READ MORE - #1:5 Reasons to Change Your Marketing Strategy

#1:Should Insurance Agents Invest In Insurance Agency Press Releases?

agents marketers - #1:Should Insurance Agents Invest In Insurance Agency Press Releases?
Should small and medium size insurance agencies invest in press releases? The inference here is that larger agencies are already investing in this important marketing activity - which is an accurate depiction. Do the
READ MORE - #1:Should Insurance Agents Invest In Insurance Agency Press Releases?

#1:Seven Simple Reasons Why Every Insurance Agency Should Blog

agents marketers - #1:Seven Simple Reasons Why Every Insurance Agency Should Blog
Many industry experts say that great insurance agency marketing begins with a quality insurance agency blog. Agents and brokers that do not blog consistently (at least once a week), are missing a big opportunity to
READ MORE - #1:Seven Simple Reasons Why Every Insurance Agency Should Blog

#1:Insurance Agency Email Marketing And Multivariate Testing

agents marketers - #1:Insurance Agency Email Marketing And Multivariate Testing
Insurance agency email marketing can and should be one of the most powerful lead generation tools in an agency marketer's tool box. And when it comes to insurance agency email marketing, multivariate testing
READ MORE - #1:Insurance Agency Email Marketing And Multivariate Testing

#1:Should Agents Staff Up Or Outsource Their Insurance Agency Marketing?

agents marketers - #1:Should Agents Staff Up Or Outsource Their Insurance Agency Marketing?
Most agencies know they need to improve their marketing, embark upon a digital marketing program, embrace social media marketing and update their website. All of these are important to the long term success
READ MORE - #1:Should Agents Staff Up Or Outsource Their Insurance Agency Marketing?

#1:Car Insurers Provide Many Different Types of Coverage for All Age Groups

agents marketers - #1:Car Insurers Provide Many Different Types of Coverage for All Age Groups
When considering getting insurance on any vehicle, it will be very important to determine what coverage is necessary and who will be driving it. Car insurers can provide many different levels of insurance to people of
READ MORE - #1:Car Insurers Provide Many Different Types of Coverage for All Age Groups

#1:Prospecting and Sales Appointments Are the Key to Success

agents marketers - #1:Prospecting and Sales Appointments Are the Key to Success
I have been in sales for over 10 years. During that time I have sold tangibles (appliances, real estate) and intangibles ( insurance, consulting). Regardless of the products you sell the method to make sells doesn't
READ MORE - #1:Prospecting and Sales Appointments Are the Key to Success

#1:Six Simple Steps For Effective Insurance Agency Blogs

agents marketers - #1:Six Simple Steps For Effective Insurance Agency Blogs
All insurance agencies and brokers should blog, showcasing their expertise with original content. Blogs help website stickiness, provide content for social media marketing and help improve insurance search engine
READ MORE - #1:Six Simple Steps For Effective Insurance Agency Blogs

#1:Salesperson or Sales Manager: Which Career Should You Pick

agents marketers - #1:Salesperson or Sales Manager: Which Career Should You Pick
Sales is a wonderful position. If you choose to be involved in it you can decide to become either a salesperson or a sales manager. But how do you decide which position is best for you. Let us look more
READ MORE - #1:Salesperson or Sales Manager: Which Career Should You Pick

#1:Insurance Companies in Bangladesh

agents marketers - #1:Insurance Companies in Bangladesh
In the context of Bangladesh it is essential to have partnership between private and public sectors and NGOs to implement IBI. The public sector role would be to set a policy and regulatory framework in place to
READ MORE - #1:Insurance Companies in Bangladesh

#1:Personal Insurance Underwriting - A Lost Art

agents marketers - #1:Personal Insurance Underwriting - A Lost Art
According to Wikipedia, "Underwriting involves measuring risk exposure and determining the premium that needs to be charged to insure that risk." Oh- but if it were only that easy! Measuring risk exposure is very
READ MORE - #1:Personal Insurance Underwriting - A Lost Art

#1:5 Tips For Insurance Referral Prospecting

agents marketers - #1:5 Tips For Insurance Referral Prospecting
Selling is a very important function to any business. A company may have beautiful projections, attractive brochures and marketing materials and a message that resonates well with the public. Its mission and values
READ MORE - #1:5 Tips For Insurance Referral Prospecting

#1:Types of Insurance Agents: A Basic Guide

agents marketers - #1:Types of Insurance Agents: A Basic Guide
There are many times in your life when you'll need to purchase insurance. Some of those times are fairly straightforward, and you can easily compare plans on your own and make an informed decision. However,
READ MORE - #1:Types of Insurance Agents: A Basic Guide

#1:Condo Homeowners - What Makes These a Tough Exposure to Insure Properly

agents marketers - #1:Condo Homeowners - What Makes These a Tough Exposure to Insure Properly
Condos, Townhomes, Row Houses and Attached Homes- Oh My! There are many names for exposures that may seem similar but can have some very different insurance needs. There are six main reasons why
READ MORE - #1:Condo Homeowners - What Makes These a Tough Exposure to Insure Properly

#1:Why Should a Professional Insurance Designation Be In Your Future?

agents marketers - #1:Why Should a Professional Insurance Designation Be In Your Future?
Let's face it-most of us started our careers in insurance because we had gotten a degree that we really couldn't do much with and we needed a job to pay the bills. That was my story. Sound familiar? I basically
READ MORE - #1:Why Should a Professional Insurance Designation Be In Your Future?

#1:How To Choose Your Clients - Part II

agents marketers - #1:How To Choose Your Clients - Part II
Preferred personal lines prospects need to be pre-screened. This article concludes some additional ways to pre-qualify prospects to make sure you are doing business with people who will help your agency grow
READ MORE - #1:How To Choose Your Clients - Part II

#1:How To Choose Your Clients - Part I

agents marketers - #1:How To Choose Your Clients - Part I
Time is money. If you are a preferred personal lines insurance agency, you understand that concept very well. So then why have you or your staff become professional "quoters?" Here is how to pre-qualify your
READ MORE - #1:How To Choose Your Clients - Part I

#1:What Comprehensive Real Estate Professional Indemnity Insurance Should Cover

agents marketers - #1:What Comprehensive Real Estate Professional Indemnity Insurance Should Cover
One of the most demanding markets today is the real estate industry. And this is because in this particular industry, client expectations are usually hard and tricky to meet. Realtors would usually find it difficult to fully
READ MORE - #1:What Comprehensive Real Estate Professional Indemnity Insurance Should Cover

#1:The Responsibilities of Insurance Agents

agents marketers - #1:The Responsibilities of Insurance Agents
Insurance agents act as the face of companies that offer coverage plans to provide economic protection against injury, loss of life, and property damage. Many individuals try their hardest to protect themselves and
READ MORE - #1:The Responsibilities of Insurance Agents

#1:The Causes of Objections When Selling Insurance

agents marketers - #1:The Causes of Objections When Selling Insurance
It is an important fact in human nature that each person's mind tends to construct and live in its own mental world and to resist invasion. Hence, there exists in most people a strong predisposition to object to
READ MORE - #1:The Causes of Objections When Selling Insurance

#1:How To Think Like An Underwriter

agents marketers - #1:How To Think Like An Underwriter
Have you ever thought what it takes for you or your staff to move from being an "Insurance Quoter" to a true "Insurance Professional?" I have worked on the carrier side of the business for 30+ years. I started as an
READ MORE - #1:How To Think Like An Underwriter

#1:How To Think Like An Underwriter - Part 2

agents marketers - #1:How To Think Like An Underwriter - Part 2
Here are some additional scenarios that I have seen quite often in my experience working with agencies in the past. Have you wondered why your underwriter asks for more information when you stated that the
READ MORE - #1:How To Think Like An Underwriter - Part 2

#1:Meeting Objections When Selling Insurance

agents marketers - #1:Meeting Objections When Selling Insurance
There are only two topics upon which you may speak authoritatively with a free imagination and without the possibility of being controverted. You may talk of your dreams and you may tell what you heard a parrot
READ MORE - #1:Meeting Objections When Selling Insurance

#1:How To Think Like An Underwriter - Part 3

agents marketers - #1:How To Think Like An Underwriter - Part 3
Underwriting a prospective risk involves several thought processes that once mastered can lead to moving your expertise to becoming a true "Insurance Professional." In addition to what was discussed in the previous
READ MORE - #1:How To Think Like An Underwriter - Part 3

#1:Two Types of Objections When Selling Insurance

agents marketers - #1:Two Types of Objections When Selling Insurance
It would be out of the question, of course, to assign any objection to a definite group and to prescribe a way of meeting that objection. When your prospect says, "I can't afford it," he may mean, "I don't want to waste
READ MORE - #1:Two Types of Objections When Selling Insurance

#1:Four Obligations Every Insurance Agent Has

agents marketers - #1:Four Obligations Every Insurance Agent Has
The members of any profession, since they constitute a specifically trained group of people, are looked upon to assume the responsibility of leadership in work allied to their own. The doctor is looked upon as the
READ MORE - #1:Four Obligations Every Insurance Agent Has

#1:Should You Become an Insurance Agent?

agents marketers - #1:Should You Become an Insurance Agent?
The Insurance Industry in the United States employs about 2,378,000 people as of August 2014, according to the Insurance Information Institute. There are many types of Insurance including Life, Disability, Health
READ MORE - #1:Should You Become an Insurance Agent?

#1:How to Become a Property/Casualty Insurance Agent

agents marketers - #1:How to Become a Property/Casualty Insurance Agent
Once you have decided that a career as a professional Property/Casualty Insurance Agent is what you would like to pursue, just how do you go about accomplishing that? The following steps are required:
READ MORE - #1:How to Become a Property/Casualty Insurance Agent

#1:A Strong Insurance Lead Generation Program Should Include an Educational Webinar Series

agents marketers - #1:A Strong Insurance Lead Generation Program Should Include an Educational Webinar Series
A strong outbound insurance lead generation program can and should include an educational insurance webinar series. Agencies, brokers and wholesalers which have incorporated insurance webinars into their
READ MORE - #1:A Strong Insurance Lead Generation Program Should Include an Educational Webinar Series

#1:Know the Benefits of Hiring a Business Insurance Broker

agents marketers - #1:Know the Benefits of Hiring a Business Insurance Broker
Insuring your business is very essential, especially when your business involves lots and lots of risk factors. These policies not only cover you from such hindrances but also gifts you a peaceful life. Whatever be the
READ MORE - #1:Know the Benefits of Hiring a Business Insurance Broker

#1:How to Choose The Right Insurance Agent for Your Needs

agents marketers - #1:How to Choose The Right Insurance Agent for Your Needs
When you need coverage for your life, your house, and your automobile, it can be hard to know where to turn for the best rates and services. Use this guide to help you choose the right protection for your many
READ MORE - #1:How to Choose The Right Insurance Agent for Your Needs

#1:Final Expense - The Truth About Final Expense Commissions

agents marketers - #1:Final Expense - The Truth About Final Expense Commissions
A common yet important question all final expense agents should ask is, "What can I expect to earn in the final expense burial insurance business?"
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#1:The Lies Told to Insurance Agents

agents marketers - #1:The Lies Told to Insurance Agents
When you have been involved in the Insurance game as long as I have you come across some pretty disturbing practices done by a few (not many) of the companies that represent insurance products.
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#1:How To Sell Final Expense: Should Agents Follow A Script?

agents marketers - #1:How To Sell Final Expense: Should Agents Follow A Script?
There are a couple of different perspectives in how to sell final expense; should your presentation be canned, word-for-word, following a specially designed script? Or should you follow a final expense sales process
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#1:How to Sell Final Expense - Why Agents Fail In the Final Expense Business

agents marketers - #1:How to Sell Final Expense - Why Agents Fail In the Final Expense Business
The reason agents fail learning how to sell final expense is fairly simple. The unfortunate reality of sales, no matter the industry, is that 90% of all sales people fail or quit within the first 12 months of starting their sales
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#1:Agency or Producer Lead Generation - Who Should Prime the Pump?

agents marketers - #1:Agency or Producer Lead Generation - Who Should Prime the Pump?
Who is responsible to prime the pump and fill the top of the funnel? Many agencies and brokers expect their sales team to cold call, network, and send emails to build their own pipeline, and fill the top of the funnel. It
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#1:LLC's and Trusts: To Insure Properly or Not

agents marketers - #1:LLC's and Trusts: To Insure Properly or Not
The phrases that can strike fear (or should) in the heart of a personal insurance professional is when a client or prospect says:
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#1:When to Contact Your Insurance Company About Updating Your Policy

agents marketers - #1:When to Contact Your Insurance Company About Updating Your Policy
An insurance company offers policies to the public either by selling directly to individuals or through other sources such as employees' benefits packages. This provision allows you some peace of mind in case of a
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#1:6 Key Steps For Effective Insurance Landing Pages

agents marketers - #1:6 Key Steps For Effective Insurance Landing Pages
Most insurance brokers and agencies want to grow the top line by supplying their producers with insurance leads. A robust top of the sales funnel helps ensure more consistent results at the bottom of the funnel.
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#1:5 Essential Marketing Activities Every Insurance Agency, Broker and Wholesaler Needs

agents marketers - #1:5 Essential Marketing Activities Every Insurance Agency, Broker and Wholesaler Needs
Insurance marketing is becoming the norm today, as agencies, brokers and wholesalers seek to gain a competitive edge and improve their economy of scale. It's rare that an agency owner says they don't care
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#1:Why Working in the Insurance Industry As An Independent Contractor Can be Great

agents marketers - #1:Why Working in the Insurance Industry As An Independent Contractor Can be Great
There are quite a few good reasons for working in the insurance industry as an independent contractor. Being able to be your own boss and be the person that is ultimately responsible for your own income
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#1:Mind Blowing Metrics For Insurance Social Media Marketing

agents marketers - #1:Mind Blowing Metrics For Insurance Social Media Marketing
Perhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik's Cube. But looking at
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#1:How to Succeed in Being an Insurance Agent

agents marketers - #1:How to Succeed in Being an Insurance Agent
Many people think of insurance agents as peddlers. Someone that is just trying to "get the sale" but the reality is those days are quickly fading away and the newer insurance agents (producers) are redefining what it
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#1:Insurance Agent Marketing Online - Build Trust by Writing Articles

agents marketers - #1:Insurance Agent Marketing Online - Build Trust by Writing Articles
As insurance agents it can sometimes feel a little challenging to know how to best market online without coming across poorly. One of the best methods for establishing yourself in the marketplace is to build trust
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#1:The Qualities Every Insurance Agent Should Have

agents marketers - #1:The Qualities Every Insurance Agent Should Have
Every insurance agent should have these qualities. The qualities that we are going to explore will cover all aspects of the person from who they are on the inside and what they look like on the outside. It is about
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#1:Insurance Agency Blogs Should End With a Bang Not a Whimper

agents marketers - #1:Insurance Agency Blogs Should End With a Bang Not a Whimper
I often say that great insurance marketing starts with a good insurance blog. However, if your blog posts have a weak ending you are not optimizing the full marketing value of your insurance blog. Conclusions for
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#1:Understanding How to Analyze Personal Insurance Risks

agents marketers - #1:Understanding How to Analyze Personal Insurance Risks
Working with inexperienced Insurance Producers, I am aware that the concept of analyzing risk can be quite foreign to those newer to the industry. I'm finding that there is a lack of knowledge in the proper placement
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#1:Insurance Lead Generation in a Changing Marketplace

agents marketers - #1:Insurance Lead Generation in a Changing Marketplace
One of the most critical activities for an insurance producer is "filling the sales pipeline" with prospects to whom you can discuss their insurance program. Did you notice that I didn't say "to whom you can sell
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