Ironically, death is expensive in today's world. Funeral costs run in excess of $10,000. Realizing the financial burden that funerals lay on family members, people prefer to pay their burial costs during their lifetime by
buying burial insurance. As an agent, you can optimize on this trend by finding effective final expense insurance leads.
Identify target audience to generate leads for final expense insurance
The first thing that you need to do is identify your target clientele. Some of the groups you can try are:
Seniors: Many seniors do not buy life insurance after retirement. They, however, like to insure their burial expenses. The advantage is that the coverage amounts for these policies is lower and hence, they do not have to pay high premiums
Short term insurance holders: Several youngsters might not buy long term insurance. Their life cover is meant to cover a certain period such as mortgage loan term or children's college education. These people would be interested in insuring their final expenses
Term life insurance holders: Term life insurance is offered for a particular term. After this term, the policy holder does not get any death benefits. Some people tend to convert their policy into whole life insurance while others extend the policy to another fixed term after the initial term ends. Term life insurance holders are likely candidates for purchase of final expense insurance so that they have a basic burial cover if they outlive the policy term
People who are not eligible for traditional insurance: Some people are not eligible to purchase traditional policies, while some might not be able to afford one. These people depend on their savings for security. For such people, final expense insurance seems to be a good option because they can ensure that their families are not forced to spend their savings on funeral costs
You can find several good burial insurance leads if you can identify these groups in your region.
Cold calling still works
Collect phone numbers from different sources and place call to prospective clients. If you are successful in identifying target clientele, you can generate more number of effective leads within less time and with less effort.
Create a website
Create a strong online presence because most of the people today first turn to the Internet when they need information. A simple website that offers robust information about final expense policies can work in your favor. Additionally, make sure that you include sign up forms prominently on the page so that interested people can sign up immediately.
Build on the available clientele
If you have been in business for a while and have a clientele, use it to generate new leads. You could give referral offers or some other benefit for clients who refer good funeral insurance leads.
Build a brand
Brand attracts leads. You can build a brand image by establishing yourself as an expert in the field. Give talks in your local area about burial insurance and visit senior homes or other places populated by your target clientele. Build an image of trust and reliability.
Use social media
Social media marketing can get you excellent results. Create networks with people on social media. You can create communities or join existing relevant communities and identify potential leads.
Smart strategizing is the best way of obtaining potential final expense insurance leads.
Joe Robert has been selling various insurance products for the last thirty years. He currently uses the services of NAAIP (the National Association of Accredited Insurance Professionals) to sell Medicare Supplement plans using their free website for insurance agents. To read his Blog, visit
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