To be a successful agent, its crucial to follow a well thought out strategy that will provide you with quality consumer leads. It is essential to minimize your efforts spent on pursuing cold leads, which in the long run
could prove detrimental to your business interests. All well-to-do agents work on building their credibility in the area where they operate. Firstly, develop a through understanding of the insurance industry, which is crucial to help you differentiate the good plans from the bad. Understand the kind of insurance product you deal with and the profile of people who usually go in for the particular policy.
Write columns in magazines and newspapers about the latest's deals that will interest readers looking to buy insurance. Ensure that you web site looks professional and keep it regularly updated. Use social mediums like Facebook and Twitter to create your own page to help promote the insurance products that you are selling. This will help you reach out to a wide target audience and also enclose your contact and site details so that people can get back to you personally. You can also publish ads on classifieds for a small fee in your local community paper, which can go a long way towards creating a sizeable pool of consumer leads for you to pursue.
Direct Mail
Even the age-old method of sending direct mails to potential leads can still be a good way of piquing the receiver's interest. In today's information age, it is routine to receive numerous mails from companies on your mails junk box, which most people seldom read. So personalized letters mailed to the consumer leads residence still has an old world charm working for it. You can be assured that more people will take some time out from their busy schedules to check what insurance plan you have to offer as an agent.
The trick lies in creating a pool of potential leads who will be willing to spend on insurance. For instance, if you are selling Medicare supplement insurance, you can send the mails to households with people over 60 years of age with an average annual income of $50,000. When you send 1000 mailers, it is plausible to expect a response rate of 1 to 2 per cent. So if 12 people revert back to you showing interest in the product you are selling, you can schedule 12 interviews over the next 2 weeks where you can solve all their questions related to the insurance. Even under conservative estimates, if you are able to achieve a couple of sales of insurance products worth $100,000 each that would mean the company can earn close to $10,000 to $15,000 when they invested just around $400 in sending out the mailers. Quite often, direct mail when followed correctly can get you much better results than the usual tele marketing services, which relies on pursuing a huge number of leads on a continuous basis.
Lead generation companies
There are several site online that provides multiple consumer leads for a small fee. You can access these quotes based on the area you live and these can be pursued in a moments notice. It should however be noted that some of these leads might be from only marginally interested visitors. This could sometimes leave you spending a lot of time on leads that may often go cold. The company selling the leads might also offer little in term of customer service and training facilities.
Another alternative is to be part of reputed company that offers you high quality leads which gives you much higher chances of success. These enterprises also provide customer support, which is crucial to develop a good understanding of the product and the market you are catering to.
Joe Robert has been selling various insurance products for the last thirty years. He currently uses the services of NAAIP (the National Association of Accredited Insurance Professionals) to sell Medicare Supplement plans using their free website for insurance agents. To read his Blog, visit
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