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Sunday, February 18, 2018

#1:Mind Blowing Metrics For Insurance Social Media Marketing

Perhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik's Cube. But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.

#1:How to Succeed in Being an Insurance Agent

Many people think of insurance agents as peddlers. Someone that is just trying to "get the sale" but the reality is those days are quickly fading away and the newer insurance agents (producers) are redefining what it means to work in the insurance business.

#1:Insurance Agent Marketing Online - Build Trust by Writing Articles

As insurance agents it can sometimes feel a little challenging to know how to best market online without coming across poorly. One of the best methods for establishing yourself in the marketplace is to build trust by writing articles.

#1:The Qualities Every Insurance Agent Should Have

Every insurance agent should have these qualities. The qualities that we are going to explore will cover all aspects of the person from who they are on the inside and what they look like on the outside. It is about becoming the person that you can look at with respect and feeling confident in the person looking back at you in the mirror.

#1:Insurance Agency Blogs Should End With a Bang Not a Whimper

I often say that great insurance marketing starts with a good insurance blog. However, if your blog posts have a weak ending you are not optimizing the full marketing value of your insurance blog. Conclusions for blog posts are often misused, under-appreciated or ignored entirely. A good blog post ending will be short, engaging and inspire your reader to perform an action.

#1:Understanding How to Analyze Personal Insurance Risks

Working with inexperienced Insurance Producers, I am aware that the concept of analyzing risk can be quite foreign to those newer to the industry. I'm finding that there is a lack of knowledge in the proper placement of risk in the personal insurance arena in general. I'm hoping to make that concept a bit easier to understand by examining what components of a risk need to be considered when making carrier placement decisions.

#1:Insurance Lead Generation in a Changing Marketplace

One of the most critical activities for an insurance producer is "filling the sales pipeline" with prospects to whom you can discuss their insurance program. Did you notice that I didn't say "to whom you can sell insurance?" You are in a unique position to positively impact lives. You know what can happen when people are not properly insured, typically your prospects don't!

#1:Top Ten Tips For A Successful Insurance Agency Blog

Why take the time to create and maintain an insurance agency blog? There are many benefits to blogging, from showcasing agency expertise, to improving insurance agency search engine optimization. Suffice it to say, an insurance agency website is missing a vital component if it lacks a blog. Here are ten important tips to ensure your agency deploys a successful insurance agency blog:

#1:Top Tips To Leverage LinkedIn For Insurance Agency Web Marketing

If your target market includes businesses, then you need to add LinkedIn to your Insurance Marketing strategy. With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn differs from Facebook, Instagram and Twitter, it's a business centric social media platform requiring a different approach to be successful. Here

#1:4 Qualities of a Successful Insurance Broker

Whether you are running a business or having your own restaurant, it is your duty to protect it from liabilities. The public who are coming to the office premises can face several problems or accidents due to negligence of employees who are working in office. These results in liability claims and situations come when you have to pay huge sum of money to the sufferer. This affects brand name and popularity. In the time of crisis, if you

#1:Why You Need an Insurance Broker

Whether you own your own business and need group health and other insurance benefits for your employees, or you want or need health, life, accident or other insurance for yourself and/or your family, finding an insurance broker is a wise decision. An insurance broker does not add to your cost of insurance, yet an insurance broker does guide you through the maze of information that you need to know to purchase

#1:10 Reasons to Be Thankful You Work in Insurance

In the spirit of Thanksgiving, we compiled this list of 10 reasons to be grateful for your career in insurance. If this is the only industry you've worked in, it can be easy to take all the perks for granted and even if you've worked here for 30 years it's always good to remember just how good we have it:

#1:How Can Insurance Agency Marketers Maintain A Clean And Healthy Prospect Email List?

This article reviews what agencies and brokers should do once they've created an opt-in target prospect list. List building is a separate topic from list maintenance, and one which is worthy of significant discussion. That said, once agencies and brokers have created a list, they should quickly establish list maintenance best practices. Maintaining a clean insurance email list helps agencies and brokers improve their online reputation,

#1:Tips for Choosing a Professional Insurance Agent

A good auto insurance agent is able to help you find and get the best insurance coverage that will suit your personal needs and vehicle types. With their help, you will save a significant amount of time and money while getting the coverage you need very quickly and efficiently. A professional insurance agent will be able to find an auto insurance plan that is affordable and offers the optimum amount of coverage. Often times this will be

#1:Using LinkedIn Publishing To Improve Insurance Web Marketing

Creating blog posts for your insurance agency website is an important way to connect with customers and attract new prospects. Creating articles to post on social media sites, including LinkedIn, helps extend agency reach and showcase expertise.

#1:Top 10 Google Tools For Insurance Agency Marketing

Google provides some great tools for insurance agency marketers, most of which are free. Some of these are really well known, while others may come as a surprise to producers and agency marketers. These tools are easy to find on Google (just Google them), though I included a couple of links to help you get started. The Google Tools below are not ranked in any particular order. That said, I think every insurance agency and

#1:Tips To Choose the Best Insurance Broker for Business

The insurance sector is full of opportunities and risks. That is why it is advisable to take the help of an insurance broker before insuring your business. Insurance brokers are also known as professional intermediary or agents.

#1:How & Why Insurance Agencies Should Test For Duplicate Content

What happens if your insurance agency uses the same generic boilerplate content as 100 other agencies? What type of review would you give your current website, if you reviewed if from the perspective of a prospect, potential employee or possible partner? If your agency is simply copying boilerplate content, you're likely in the penalty box, placed there by both Google algorithms and your prospective clients. Let's

#1:Truck Agency Appointment Setting 101 - Tips, Techniques & Best Practices

Does your trucking insurance agency leverage telemarketing to set up in profile appointments with demographically selected prospects in your targeted geography? If so, how successful are your initiatives, and is there anything your agency can do to refine them? For example, are they producing 10, 20 (or more) in profile appointments per month? And if your trucking agency is not leveraging an appointment setting

#1:Web Beacons And Insurance Agency Email Marketing

Let's begin with a simple definition of a web beacon. It is an object embedded into an email, to determine if a user accessed the content sent. There are other names used for web beacons such as tracking pixel, invisible pixel, pixel tag, pel and clear gif.