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Wednesday, February 14, 2018

#1:Using An Insurance Buyer Persona To Improve Prospecting & Closing

An insurance buyer persona is a composite representation of your ideal customer based upon existing client profiles, preferred prospect profiles and market research. The profile should include demographics, personal and business attributes, and behaviors that are typical of your ideal prospect. Let's review some examples to better illustrate this definition:

#1:The Who, What, When, Where & Why Of Insurance Email Marketing

Insurance email marketing often seems like a daunting task to insurance agencies and brokers, because of the complexity of CAN-SPAM Act and opt in email marketing best practices. Conversely, some agents think you simply need to buy an email list and blast out an offer. Today, email marketing is a highly nuanced method to engage both clients and prospects, and should be a staple for any agency or broker.

#1:Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music.

#1:Top 10 Tips To Improve Insurance Agency SEO

Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let's review these top 10 tips when it comes to improving your insurance agency search engine optimization.

#1:Hire Trusted Brokers and Get the Finest Insurance Policy

Insurances are vital these days for businesses which include several risk factors. The insurance policies not only offer coverage to the business from external threats or other risks but also provide complete peace of mind. The policy coverage is important nowadays for almost all businesses irrespective of the volume. Hence, hiring professional brokers for help is useful since they help in selecting policies that suit best for

#1:Talk To Your Agent Before It's Too Late

Rising health care costs coupled with an ever increasing litigious society has made insurance needs more important than ever. To be sure, there isn't a cheaper way to protect yourself then calling your insurance agent and setting up a free review of your policies. Having specialized in insurance almost half of my life, I come across a lot of people who have had the same coverage for 10 plus years and have never met their

#1:Hiring and Fostering Dynamic CSR's Even in Rural America! (3 Easy Steps)

If there is one resounding challenge I hear when visiting with agency managers is that they are struggling to hire and maintain staff. I have an approach that I think can enable anyone to hire not just someone, but someone dynamic regardless of the job you're hiring for or where your business is located. I will elaborate some of my theory behind this in the 3 step outline.

#1:6 Cyber Security Tips to Help You Protect Your Insurance Website From Hacking

Cyber security threats are constantly changing. It is important to stay on top of emerging trends to keep your insurance agency website secure. A secure website not only protects your customers, it protects your brand. Here are the six top tips to help you keep your insurance website protected.

#1:Malware Trends Insurance Agencies Should Watch Out For In 2017

Insurance agencies and brokers should remain vigilant when it comes to their websites and possible malware attacks. They need a backup plan, a fallback plan and should be sharing website and email security best practices with all their employees on a consistent basis.

#1:10 Insurance Agency Online Marketing Ideas For Agents & Brokers

Starting an internet marketing campaign or even improving an existing one can be a challenging task. Where should insurance agencies begin, and what should they focus on? Here are 10 great online ideas to help your agency improve your online marketing initiatives.

#1:Social Media Tips For B2B Insurance Agencies

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts.

#1:Mobile Friendly Insurance Agency Website Checklist

With over 50% of website visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it's always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website user experience. Here are some key areas to focus on when reviewing your insurance agency website:

#1:Insuring Your Future: Chatbots As Insurance Agents

The insurance industry has always been a tricky customer. And, when it comes down to insurance & technology, the penetration is rather slow.

Why?

It's because unlike the banking sector, transactions in the insurance industry are not faceless. These are transactions built on trust and are always done in person. So, unless they build a robot that can perfectly

#1:Insurance Agency Drip Campaigns & Email Workflow

Let's begin with a simple definition of insurance email drip campaigns. A drip campaign is a direct marketing method used to engage prospects and retain clients leveraging ongoing, dynamic content generated email marketing programs. The campaigns send targeted, and conditional content based upon existing and changing preferences. The content is sent to prospects and clients over varying periods of time to nurture

#1:Choosing The Right Insurance Agent

Personality of the Insurance Agent

Have conversations with prospective agents. Explain your situation and ask for a quote. Simply asking does not mean you have to work with them. This is a chance for you to get a feel for how they work and if you're comfortable with them.

#1:Tiny Agents of Success: Chatbots

Chatbots are gaining popularity in all the sectors of Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence. Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify

#1:Top Tips to Improve Insurance Agency Email Delivery

Business of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review these top tips and make sure your organization is following all of them:

#1:Using Long Tail Keywords to Generate Insurance Agency Leads

Have you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the "long tail" to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be your ideal insurance agency

#1:Thought Leadership Branding

According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $67K. Of course it's not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents per state, but that isn't how it works. In some states like Florida, California and Texas there are in excess of 30,000 agents.

#1:Why Insurance Agency Websites Need SSL

There are many compelling reasons why insurance agency websites should move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL, and said that as of October 2017, "Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62